Over the years, your home has become a reflection of you and your family. It has character, comfort and style. Everything is how you want it. Every picture, vase and photo on display tells a story. Each piece has a special place in your home and in your heart. However, the way we live in our home is not the best way to market our home. When you’ve made the decision to sell, it’s time to turn your home into an appealing and marketable property. Your home becomes a product on the market and like any product; it must show well to achieve optimum sale.

Today’s purchaser expects to walk into a well showcased house. Clean, bright and airy. From the flow to the focal points to the emotional feelings that are created when they walk through the home, these are the key elements that need to be in place to motivate buyers to take their next step. The goal is to enable buyers to envision themselves living in this home. A professionally staged home creates the “wow factor” for potential buyers, motivating them to buy your house over all the others- they’ll want to move right in!

Having your house professionally staged before it goes on the market makes sound economic sense. It gives you the competitive edge over other listings in your neighbourhood. To further illustrate that staged home sells faster and for more money, a recent Canadian study based on 2,772 staged and non-staged properties, concluded that staged homes sold on average 22% faster at approximately 5% higher price.

Remember, the cost of Home Staging is less than the cost of your first price reduction!